These fundamental principles aren’t new, but they are elemental. I also remembered the fundamental principle of Outer Voice, which is to help artists connect with audiences in a meaningful way. Returning to these fundamental texts, I began to reorganize some of the fundamental principles I work from. The old standards suddenly seem new and fresh again, and we see what we already practice in a different light. It’s almost like learning concepts completely from scratch. What I’ve found over the years, though, is that when we’re stuck and return to the fundamentals, we’re typically very surprised. Whether that’s music or art theory, the basics of an instrument, acting or dance training, we commit hard so that we can lean on it later without effort. We train hard in the fundamentals so that they become second nature. Books like Naomi Klein’s No Logo, John Maeda’s The Laws of Simplicity and Denise Lee Yohn’s What Great Brands Do. In frustration, I turned to the fundamental texts that have shaped my approach and ethic in brand development and design. After a morning spent writing and deleting sentences, scribbling on whiteboards and consuming cup after cup of black coffee, I surrendered to the wall. In the midst of multiple complex and fast-moving branding projects, I suddenly froze up. This week, I hit what from a distance seemed to be a mental speed bump but grew into a brick wall as I sped forward and crashed into it. Chipmunk met an obstacle and, rather than forging stubbornly ahead, returned to the basics of camouflage and cover. Today, instead of popping up in the center of stone garden, he emerges from under the shaggy bamboo and runs along weathered timbers, blending in with the wood and skirting the enter rock garden to get to his foraging territory. Now, when he stands on the rocks, he’s a clear target for the owls, hawks, cats and other predators in the woods where we live. Before, he blended into the conveniently chipmunk-colored mulch of the yard. Why? He shows up too well against these new gray stones around his old haunt. Chipmunk no longer cares for that particular portal. I moved the rocks and cut a hole in the fabric for him.īut, it turns out Mr. Chipmunk was working to break through the landscaping fabric under the stones. I looked up to see one of the river stones in the garden bumping up and down, seemingly of its own accord.Ī little investigation showed that Mr. One day last summer, I was reading on the patio when I heard a soft clicking sound. When I re-landscaped our little back yard, I unintentionally cut off one of Mr.
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